A strong community starts with the right vision.
Welcome to Outside the Box Consulting, LLC (OTBC, LLC). I’m Monica Hollins, the founder of this dynamic company dedicated to revolutionizing amenity design and lifestyle programming within the master-planned and multi-family community industry. With a track record of opening seven incredible amenities in just six years, I am passionate about creating extraordinary neighborhoods that will serve families and individuals for decades to come, all while staying on-time and on-budget.
As someone who understands the multitude of priorities demanding your attention when managing the development of a new community, I founded Outside the Box Consulting to have an even greater impact on the industry. My goal is to support executives like you in transforming their visions into reality, providing comprehensive solutions from end to end. By establishing a one-stop shop, I aim to streamline the development process and bring your community vision to fruition.
Throughout my career, I have worked closely with real estate developers, helping them navigate the complexities of their projects. From innovative agrihoods to traditional amenity spaces, Outside the Box Consulting excels at embracing any idea and taking it to the next level. I am committed to aligning with your goals and vision, ensuring that every aspect of the development reflects your aspirations.
Together, we can achieve remarkable success. Imagine proudly receiving multiple awards for ‘Master-Planned Community of the Year.’ With my expertise and your dedication, we can make it happen.
Outside The Box Consulting, LLC is qualified to handle your community, big or small.
Since 2003, I have been deeply involved in the industry, initially managing programming events at a private health club owned by DMB Inc. and Associates. During my tenure, I achieved exponential growth in membership, setting the stage for my passion for creating exceptional experiences.
In 2007, I joined the world of Homeowners Associations (HOAs) as a Lifestyle Director for CCMC, working in large master-planned communities run by developers. My role included implementing lifestyle and wellness programs, and in 2010, I was promoted to oversee a resort-style single-family community and condominium sub-association.
At the prestigious Plaza Lofts at Kierland Commons, I served as the community manager, bringing with me years of experience in management, lifestyle programming, and a service-first mentality. I helped the board transition to homeowner control while fostering a positive and vibrant community atmosphere.
In recognition of my dedication and excellence, I secured a three-year contract with the board for CCMC and received the AACM G.E.M. (Guiding Excellence in Management Award) in 2015 for my outstanding service to residents.
In 2015, Freehold Communities approached me to create a new position for them. As the Director of Lifestyle Services, I continued my work with CCMC and relocated my family from Scottsdale, Arizona to Austin, Texas.
In 2022, I embarked on an independent journey to focus on the development side of the trade. I am now assisting homebuilders and developers in transforming their visions into reality, offering a fresh perspective and my expertise.
Our areas of expertise are extensive and encompassing at OTBC, LLC:
- Ensuring lifestyle and wellness programming align with the brand, demographics, and vision of the client
- Introducing innovative ideas and events to enhance community experiences
- Serving as an experienced community manager with CAAM certification
- Training and onboarding lifestyle directors
- Assisting in the hiring of all management staff
- Delivering professional speaking engagements for our industry
- Facilitating the selection of management companies
- Increasing resident and member satisfaction
- Managing the onboarding of new amenities, including the creation of policies, procedures, and budgets, vendor partnerships, and event planning
Curious to learn more about Monica Hollins?
When I’m not passionately working on community development, I enjoy spending quality time with my husband Christopher “Lamont” and our daughter Olivia. We find joy in watching Olivia play basketball and engage in various extracurricular activities. As a basketball-loving family, we also appreciate a good Netflix binge. Additionally, I cherish the time I spend with the inspiring ladies in my Bible study. We are fortunate to reside in a remarkable master-planned community that offers excellent schools, trails, and, most importantly, an incredible network of people. We frequently come together on weekends to celebrate and consider ourselves one big extended family.
To say that I am blessed is an understatement.