About Us

Meet the Founder

Monica Hollins

Welcome to Outside the Box Consulting, LLC (OTBC, LLC). I’m Monica Hollins, the founder of this dynamic company dedicated to revolutionizing amenity design and lifestyle programming within the master-planned and multi-family community industry. With a track record of opening seven incredible amenities in just six years, I am passionate about creating extraordinary neighborhoods that will serve families and individuals for decades to come, all while staying on-time and on-budget.

As someone who understands the multitude of priorities demanding your attention when managing the development of a new community, I founded Outside the Box Consulting to have an even greater impact on the industry. My goal is to support executives like you in transforming their visions into reality, providing comprehensive solutions from end to end. By establishing a one-stop shop, I aim to streamline the development process and bring your community vision to fruition.

Throughout my career, I have worked closely with real estate developers, helping them navigate the complexities of their projects. From innovative agrihoods to traditional amenity spaces, Outside the Box Consulting excels at embracing any idea and taking it to the next level. I am committed to aligning with your goals and vision, ensuring that every aspect of the development reflects your aspirations.

Master-Planned Communities

Community Associations

Real Estate Developers

Building stronger communities, Outside The Box.
Who is Monica Hollins?

My Qualifications

Since 2003, I have been deeply involved in the industry, initially managing programming events at a private health club owned by DMB Inc. and Associates. During my tenure, I achieved exponential growth in membership, setting the stage for my passion for creating exceptional experiences.

In 2007, I joined the world of Homeowners Associations (HOAs) as a Lifestyle Director for CCMC, working in large master-planned communities run by developers. My role included implementing lifestyle and wellness programs, and in 2010, I was promoted to oversee a resort-style single-family community and condominium sub-association.

At the prestigious Plaza Lofts at Kierland Commons, I served as the community manager, bringing with me years of experience in management, lifestyle programming, and a service-first mentality. I helped the board transition to homeowner control while fostering a positive and vibrant community atmosphere.

In recognition of my dedication and excellence, I secured a three-year contract with the board for CCMC and received the AACM G.E.M. (Guiding Excellence in Management Award) in 2015 for my outstanding service to residents.

In 2015, Freehold Communities approached me to create a new position for them. As the Director of Lifestyle Services, I continued my work with CCMC and relocated my family from Scottsdale, Arizona to Austin, Texas.


In 2022, I embarked on an independent journey to focus on the development side of the trade. I am now assisting community associations, homebuilders and developers in transforming their visions into reality, offering a fresh perspective and my expertise.


Lifestyle and Wellness Programming
I excel at ensuring that lifestyle and wellness programs are meticulously tailored to align with the brand, demographics, and vision of the client. By understanding the unique character of each community, I can develop programming that resonates with residents and enhances their overall experience.
Event Planning and Execution
I thrive on introducing fresh and creative ideas to elevate community experiences. With my knack for innovation, I can design and implement engaging events that leave a lasting impression on residents. From themed gatherings to interactive workshops, I continuously seek ways to foster a vibrant and connected community.
Community Management
As an accomplished community manager with CAAM (Certified Arizona Association Manager) certification, I possess a comprehensive understanding of the intricacies involved in managing master-planned and multi-family communities. I am well-versed in HOA operations, budgeting, vendor management, and enforcement of governing documents, ensuring the smooth functioning and long-term success of communities.
Training and Onboarding
I have a proven track record of effectively training and onboarding lifestyle directors, equipping them with the necessary skills and knowledge to excel in their roles. By providing comprehensive guidance and support, I empower lifestyle directors to deliver exceptional community experiences and foster meaningful resident engagement.
Hiring Management Staff
I am well-versed in the hiring process for management staff, understanding the critical role they play in community development and operation. Leveraging my experience and industry insights, I can assist in identifying and recruiting top-tier professionals who align with the community's vision and values.
Professional Speaking
I have a strong presence in the community management industry and am sought after for professional speaking engagements. Drawing from my extensive experience and expertise, I deliver engaging and informative presentations on various topics related to community development, lifestyle programming, and management best practices.
Facilitation of Management Company Selection
I possess a deep understanding of the intricacies involved in selecting management companies. By carefully assessing the needs and goals of the community, I can facilitate the selection process, ensuring that the chosen management company aligns with the community's vision and provides the highest level of service and expertise.
Resident and Member Satisfaction Enhancement
I am passionate about improving resident and member satisfaction within communities. Through proactive communication, attentive listening, and a commitment to delivering exceptional service, I can identify areas of improvement and implement strategies to enhance resident satisfaction, fostering a sense of belonging and pride within the community.
Efficient Onboarding of New Amenities
I possess the skills and expertise necessary to streamline the onboarding process for new amenities. From creating policies, procedures, and budgets to establishing vendor partnerships and coordinating events, I ensure a seamless transition and successful integration of new amenities into the community, maximizing their value and appeal.
Visionary Community Leader
With my extensive knowledge and hands-on experience, I am fully committed to partnering with community associations, homebuilders, and developers to bring their visions to life and create thriving communities that leave a lasting impact.
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